In 1984, after winning a national title at the University of North Carolina and a Gold Medal at the Olympic games in Los Angeles, Michael Jordan was selected 3rd overall by the Chicago Bulls in the NBA Draft. That year Nike also signed Michael to a five-year endorsement contract worth a reported $2.5 million (plus royalties). There was initially some skepticism over the hefty contract being given to an unproven marketing commodity, but MJ was quick to prove the critics wrong.
In 1985, Nike gave Jordan and his signature line of sneakers and apparel a unique logo - clearly, this line was created to be very different from Nike's previous basketball efforts.
Designer Peter Moore was given the task of coming up with the first Air Jordan shoe. The Air Jordan 1 featured the Nike Swoosh on the mid panel and a newly designed wings logo on the upper ankle. The first Air Jordan was similar in design to other popular Nike models released in the 1980s such as the Air Force 1, Terminator and Dunk. The Air Jordan I featured a Nike Air unit for heel cushioning, padded foam ankle collars for additional protection and a toe overlay for added lockdown.
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In 1985, Nike gave Jordan and his signature line of sneakers and apparel a unique logo - clearly, this line was created to be very different from Nike's previous basketball efforts.
Designer Peter Moore was given the task of coming up with the first Air Jordan shoe. The Air Jordan 1 featured the Nike Swoosh on the mid panel and a newly designed wings logo on the upper ankle. The first Air Jordan was similar in design to other popular Nike models released in the 1980s such as the Air Force 1, Terminator and Dunk. The Air Jordan I featured a Nike Air unit for heel cushioning, padded foam ankle collars for additional protection and a toe overlay for added lockdown.
Check if you want cheap air jordans: http://excipact.org/xmas/
